{"title":"Giorgio Ceretti, Piero Derossi \u0026 Riccardo Rosso","description":"\u003ch2 style=\"font-size: 20px\"\u003eRadical Design and Cultural Revolution\u003c\/h2\u003e\n\u003cp\u003eThe trio collaborated with fellow designer \u003cstrong\u003e\u003ca title=\"Piero Gilardi\" href=\"\/collections\/designer-piero-gilardi\"\u003ePiero Gilardi\u003c\/a\u003e\u003c\/strong\u003e to create modular furniture with a clear anti-design sentiment. Their iconic works like the \u003cstrong\u003e\u003ca title=\"Pratone seating in soft polyurethane\" href=\"\/products\/gufram-pratone-seating-in-soft-polyurethane\"\u003ePratone seating in soft polyurethane\u003c\/a\u003e\u003c\/strong\u003e and the \u003cstrong\u003e\u003ca title=\"Puffo seat\" href=\"\/products\/gufram-puffo-seat-in-polyurethane\"\u003ePuffo seat\u003c\/a\u003e\u003c\/strong\u003e reflect their desire to subvert functionalist norms and introduce playful, organic, and sculptural forms into domestic life. Through their partnership with \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e, they helped redefine the boundaries between art and design, giving birth to some of the most \u003cstrong\u003eiconic Gufram pieces of the 1970s\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 20px\"\u003eFrom Political Gesture to Design Icon\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePratone lounge chair\u003c\/strong\u003e is more than a playful green lawn: it is a political statement against industrial aesthetics. Similarly, the \u003cstrong\u003eCeretti Derossi Rosso Puffo stool\u003c\/strong\u003e combines sculpture and seating, offering a new way to engage with furniture. Their inclusion in the 1972 exhibition \"Italy: The New Domestic Landscape\" at the \u003cstrong\u003eMoMA in New York\u003c\/strong\u003e solidified their position as pioneers of \u003cstrong\u003eradical Italian design in the 1970s\u003c\/strong\u003e, inspiring a movement that challenged conventions in architecture and home interiors.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 20px\"\u003eEnduring Legacy and Design Language\u003c\/h2\u003e\n\u003cp\u003eAs part of the \u003cstrong\u003eGufram radical designers\u003c\/strong\u003e, their influence is still visible in collectible design today. Pieces like the \u003cstrong\u003e\u003ca title=\"Guframini Pratone miniature\" href=\"\/products\/gufram-guframini-pratone-miniature\"\u003eGuframini Pratone miniature\u003c\/a\u003e\u003c\/strong\u003e and the original \u003cstrong\u003ePuffo\u003c\/strong\u003e remain coveted by collectors. Their vision extends beyond furniture—it helped define a new wave of \u003cstrong\u003eItalian radical furniture\u003c\/strong\u003e that blurred boundaries between political expression and design. Today, references to the \u003cstrong\u003eCeretti Derossi Rosso chairs\u003c\/strong\u003e and their unconventional forms are present in scholarly essays, museum retrospectives, and global auctions.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 20px\"\u003eChairs, Icons, and Radical Futures\u003c\/h2\u003e\n\u003cp\u003eTheir legacy lives on in objects that belong to essential categories like \u003cstrong\u003e\u003ca title=\"Chairs and Easy chairs\" href=\"\/collections\/chairs-and-armchairs\"\u003eChairs and Easy chairs\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca title=\"Gadgets and Decorations\" href=\"\/collections\/domestic-objects-and-decorations\"\u003eGadgets and Decorations\u003c\/a\u003e\u003c\/strong\u003e. Their practice merged storytelling with structure, and the expressive, almost theatrical approach to form and color made their work instantly recognizable. Whether through exhibitions or scholarly studies, their unique perspective continues to influence contemporary architecture and \u003cstrong\u003eCeretti Derossi Rosso’s architecture\u003c\/strong\u003e is still referenced by those interested in the convergence of political thought and design.\u003c\/p\u003e","products":[{"product_id":"gufram-pratone-seating-in-soft-polyurethane","title":"Gufram Pratone seating in soft polyurethane","description":"The \u003cstrong\u003eGufram Pratone\u003c\/strong\u003e is undoubtedly one of the most unique seats in the history of contemporary design. Created in 1971 by \u003cstrong\u003e\u003ca title=\"Giorgio Ceretti, Piero Derossi \u0026amp; Riccardo Rosso\" href=\"\/collections\/designer-giorgio-ceretti-piero-derossi-e-riccardo-rosso\"\u003eGiorgio Ceretti, Piero Derossi \u0026amp; Riccardo Rosso\u003c\/a\u003e\u003c\/strong\u003e, this surreal seating piece has captivated audiences for decades with its ironic and playful reinterpretation of furniture. Resembling a vast patch of oversized blades of grass, the \u003cstrong\u003ePratone\u003c\/strong\u003e invites those who sit upon it to abandon conventions, immersing themselves in a postmodern landscape where design, art, and humor converge. Its radical silhouette represents a rebellion against bourgeois interiors, embodying the experimental energy of Italian Radical Design.\n\n\u003ch2 style=\"font-size: 20px\"\u003eCrafted in Soft Polyurethane\u003c\/h2\u003e\nEntirely made from soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e, the \u003cstrong\u003ePratone\u003c\/strong\u003e is meticulously shaped to create its monumental grassy stems. Each piece is finished by hand with \u003cstrong\u003eGuflac®\u003c\/strong\u003e, the exclusive coating that ensures durability while maintaining flexibility and softness. This artisanal process enhances the tactile experience, allowing users to sink into the exaggerated forms as if reclining in a fantastical meadow. Beyond comfort, the \u003cstrong\u003ePratone\u003c\/strong\u003e stands as a sculptural manifesto that redefines the concept of \u003cstrong\u003eseating\u003c\/strong\u003e in domestic and public spaces.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Radical Icon of Seating\u003c\/h2\u003e\nAlthough most famously produced in its vivid green edition and as a stand-alone eye-catching product, the \u003cstrong\u003ePratone chair\u003c\/strong\u003e can be enjoyed alongside other creations by \u003cstrong\u003e\u003ca title=\"Giorgio Ceretti, Piero Derossi \u0026amp; Riccardo Rosso for Gufram\" href=\"\/collections\/gufram-giorgio-ceretti-piero-derossi-riccardo-rosso\"\u003eGiorgio Ceretti, Piero Derossi \u0026amp; Riccardo Rosso for Gufram\u003c\/a\u003e\u003c\/strong\u003e, or displayed in dialogue with bold collections from \u003cstrong\u003e\u003ca title=\"Studio 65 x Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 x Gufram\u003c\/a\u003e\u003c\/strong\u003e and collaborations with \u003cstrong\u003e\u003ca title=\"Studio 65 x Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 x Gufram\u003c\/a\u003e\u003c\/strong\u003e, creating some of \u003cstrong\u003e\u003ca title=\"Gufram's iconic products\" href=\"\/collections\/gufram-iconic-products\"\u003eGufram's iconic products\u003c\/a\u003e\u003c\/strong\u003e. This interconnection highlights the collective energy of Italy’s avant-garde movement and \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e’s continuous experimentation with radical design.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Playful Sculpture for Modern Interiors\u003c\/h2\u003e\nThe \u003cstrong\u003eCeretti\/Derossi\/Rosso Pratone\u003c\/strong\u003e remains a statement piece for collectors, architects, and design lovers who seek to enrich interiors with objects that blur the line between art and function. Whether placed in a living room, gallery, or hospitality project, it creates a theatrical focal point that sparks conversation. With its monumental scale and playful irony, the \u003cstrong\u003e\u003ca title=\"Gufram seating sculpture\" href=\"\/collections\/gufram-seating\"\u003eGufram seating sculpture\u003c\/a\u003e\u003c\/strong\u003e continues to embody the essence of Italian design history while remaining relevant in today’s search for unique, experiential furniture.","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":52708085465418,"sku":"gufr-pratone-seduta-G09300-verde","price":15717.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-pratone-seating-G09300-green-1.webp?v=1784646153"},{"product_id":"gufram-puffo-seat-in-polyurethane","title":"Gufram Puffo seat in polyurethane","description":"First presented at the 14th International Exhibition of the Milan Triennale in 1968, the \u003cstrong\u003eGufram Puffo\u003c\/strong\u003e perfectly embodies the rebellious spirit of Italian Radical Design. Conceived by \u003cstrong\u003e\u003ca title=\"Giorgio Ceretti, Piero Derossi \u0026amp; Riccardo Rosso\" href=\"\/collections\/designer-giorgio-ceretti-piero-derossi-e-riccardo-rosso\"\u003eGiorgio Ceretti, Piero Derossi \u0026amp; Riccardo Rosso\u003c\/a\u003e\u003c\/strong\u003e, this piece drew inspiration from the round “panettoni” traffic bollards that populated Milan’s streets in the 1960s. By transforming an element of urban planning into a domestic sculpture, \u003cstrong\u003ePuffo\u003c\/strong\u003e challenged conventions and brought irony, playfulness, and critique into the world of interior design. Its humorous and colorful character made it an instant icon, part of the radical generation that blurred the line between art and functionality.\n\n\u003ch2 style=\"font-size: 20px\"\u003eMaterial Innovation and Craftsmanship\u003c\/h2\u003e\nThe \u003cstrong\u003ePuffo seat\u003c\/strong\u003e is made entirely of soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e, a material that was revolutionary in the late 1960s for its flexibility and ability to mimic unexpected forms. Each piece is carefully hand-finished, giving it a tactile softness that contrasts with its sculptural solidity. The attention to detail ensures durability while keeping alive the irony and provocation that define \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e’s creations. Available in a vibrant range of colours: blue, grey, yellow, and red; the \u003cstrong\u003e\u003ca title=\"Ceretti, Derossi \u0026amp; Rosso x Gufram\" href=\"\/collections\/gufram-giorgio-ceretti-piero-derossi-riccardo-rosso\"\u003eCeretti, Derossi \u0026amp; Rosso x Gufram\u003c\/a\u003e\u003c\/strong\u003e\u003cstrong\u003e's Puffo\u003c\/strong\u003e adapts to different environments, from eclectic living rooms to bold hospitality projects. Its versatility makes it both a functional chair and a collectible artwork.\n\n\u003ch2 style=\"font-size: 20px\"\u003eRadical Connections\u003c\/h2\u003e\nThe \u003cstrong\u003eGufram Puffo\u003c\/strong\u003e dialogues naturally with other radical creations. It can be paired with the iconic works of \u003cstrong\u003e\u003ca title=\"Studio 65\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65\u003c\/a\u003e\u003c\/strong\u003e, such as Bocca or Capitello, or showcased alongside other pieces by \u003cstrong\u003e\u003ca title=\"Guido Drocco \u0026amp; Franco Mello x Gufram\" href=\"\/collections\/gufram-guido-drocco-franco-mello\"\u003eGuido Drocco \u0026amp; Franco Mello x Gufram\u003c\/a\u003e\u003c\/strong\u003e. It also resonates with contemporary eclectic collections like \u003cstrong\u003eGufram's\u003c\/strong\u003e \u003cstrong\u003e\u003ca title=\"iconic home interior decor\" href=\"\/collections\/gufram-interior-decor\"\u003eiconic home interior decor\u003c\/a\u003e\u003c\/strong\u003e, offering infinite possibilities for playful combinations. In all contexts, \u003cstrong\u003ePuffo\u003c\/strong\u003e maintains its character as an ironic, joyful provocation that sparks conversation and curiosity.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Timeless Design Legacy\u003c\/h2\u003e\nMore than fifty years after its debut, the \u003cstrong\u003ePuffo\u003c\/strong\u003e continues to be celebrated as a masterpiece of \u003cstrong\u003eItalian radical design furniture\u003c\/strong\u003e and \u003cstrong\u003e\u003ca title=\"designer seating by Gufram\" href=\"\/collections\/gufram-seating\"\u003edesigner seating by Gufram\u003c\/a\u003e\u003c\/strong\u003e. Collectors and design enthusiasts recognize it not only as a playful seat but also as a cultural artifact that represents the courage of an era to break with conventions and reimagine the possibilities of design. Owning the \u003cstrong\u003eGufram Puffo\u003c\/strong\u003e means bringing into one’s space a living fragment of radical history; an object that continues to surprise and inspire with its originality, humor, and rebellious energy.","brand":"GUFRAM","offers":[{"title":"Electric Blue","offer_id":52708096835914,"sku":"gufr-puffo-seduta-G03052-blu","price":1281.0,"currency_code":"EUR","in_stock":true},{"title":"Grey","offer_id":52708096868682,"sku":"gufr-puffo-seduta-G03053-grigio","price":1281.0,"currency_code":"EUR","in_stock":true},{"title":"Yellow","offer_id":52708096901450,"sku":"gufr-puffo-seduta-G03051-giallo","price":1281.0,"currency_code":"EUR","in_stock":true},{"title":"Red","offer_id":52708096934218,"sku":"gufr-puffo-seduta-G03050-rosso","price":1281.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-puffo-seating-G03052-blue-1.webp?v=1756889484"},{"product_id":"gufram-guframini-pratone-miniature","title":"Gufram Guframini Pratone miniature","description":"In 1971, \u003cstrong\u003e\u003ca title=\"Giorgio Ceretti, Piero Derossi \u0026amp; Riccardo Rosso\" href=\"\/collections\/designer-giorgio-ceretti-piero-derossi-e-riccardo-rosso\"\u003eGiorgio Ceretti, Piero Derossi \u0026amp; Riccardo Rosso\u003c\/a\u003e\u003c\/strong\u003e created one of the most unconventional pieces of Italian Radical Design: the \u003cstrong\u003ePratone\u003c\/strong\u003e. Its oversized blades of grass transformed seating into a surreal and playful landscape, forever altering the idea of what furniture could be. Decades later, the \n\u003cstrong\u003eGuframini Pratone\u003c\/strong\u003e allows this vision to be experienced in miniature form. Crafted at a 1:8 scale, the collectible edition condenses the humor, irony, and creativity of the original into a version that fits into the palm of your hand or the shelf of a collector. It is proof that radical ideas lose none of their power when scaled down they become more accessible, without ever becoming less extraordinary.\n\u003ch2 style=\"font-size: 20px\"\u003eAttention to Detail\u003c\/h2\u003e\nEach \u003cstrong\u003eGuframini Pratone\u003c\/strong\u003e is made of soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e, carefully finished to replicate the sculptural quality of the original. The vivid green surface mimics the grassy illusion that defined the full-size version, while its proportions are preserved with striking accuracy. Despite its reduced scale, the miniature captures the same surreal energy: what looks like grass is actually foam, what seems playful is also conceptual. Every detail, from the curve of the “blades” to the balance of volume, reflects the craftsmanship and imagination that \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e continues to bring to its icons.\n\u003ch2 style=\"font-size: 20px\"\u003eA Collector’s Perspective\u003c\/h2\u003e\nThe \u003cstrong\u003emini Pratone\u003c\/strong\u003e is part of the wider \u003cstrong\u003e\u003ca title=\"Guframini collection\" href=\"\/collections\/gufram-guframini\"\u003eGuframini collection\u003c\/a\u003e\u003c\/strong\u003e, which transforms the brand’s most famous works into collectible design sculptures. It can be displayed alongside icons by \n\u003cstrong\u003e\u003ca title=\"Ceretti\/Derossi\/Rosso x Gufram\" href=\"\/collections\/gufram-giorgio-ceretti-piero-derossi-riccardo-rosso\"\u003eCeretti\/Derossi\/Rosso x Gufram\u003c\/a\u003e\u003c\/strong\u003e or combined with eclectic pieces from the \u003cstrong\u003e\u003ca title=\"Cattelan \u0026amp; Ferrari\" href=\"\/collections\/gufram-maurizio-cattelan-pierpaolo-ferrari\"\u003eCattelan \u0026amp; Ferrari\u003c\/a\u003e\u003c\/strong\u003e \u003cstrong\u003ecollection for Gufram\u003c\/strong\u003e or other \u003cstrong\u003e\u003ca title=\"Gufram interior decor products\" href=\"\/collections\/gufram-interior-decor\"\u003eGufram interior decor products\u003c\/a\u003e\u003c\/strong\u003e. As part of a collection, it serves as both a decorative piece and a fragment of history, encapsulating the radical experiments of the late 1960s and early 1970s.\n\u003ch2 style=\"font-size: 20px\"\u003eSymbolic Legacy\u003c\/h2\u003e\nTo own the \u003cstrong\u003eGuframini Pratone\u003c\/strong\u003e is to hold a miniature of one of Radical Design’s most powerful provocations. It is not just a scale model but a symbolic bridge between art, design, and collectible culture. For design enthusiasts, it offers a tangible connection to the era when Italian designers dared to transform everyday life into surreal experiences. More than an object, it is a story condensed into form: the dream of lying in a field of giant grass, now reinterpreted in a collectible that continues to amuse, surprise, and inspire across generations.","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":52708157555018,"sku":"gufr-guframini-pratone-mini-M00200-verde","price":269.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-guframini-pratone-miniature-M00200-green-1.webp?v=1784646153"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/collections\/designer-giorgio-ceretti-piero-derossi-riccardo-rosso.webp?v=1756886164","url":"https:\/\/hiolaena.com\/collections\/designer-giorgio-ceretti-piero-derossi-e-riccardo-rosso.oembed","provider":"ShopDecor","version":"1.0","type":"link"}