{"title":"Studio 65","description":"\u003ch2 style=\"font-size: 20px\"\u003eThe Bocca Sofa and Beyond\u003c\/h2\u003e\n\u003cp\u003eAmong \u003cstrong\u003eStudio 65\u003c\/strong\u003e’s most iconic creations is the \u003cstrong\u003eBocca red lips sofa\u003c\/strong\u003e, designed in 1970 and produced by \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e. Inspired by Salvador Dalí and Hollywood glam, the piece is a sculptural interpretation of sensuality and surrealism, shaped like a pair of red lips. Now a part of museums and private collections around the world, the \u003cstrong\u003e\u003ca title=\"Bocca red sofa\" href=\"\/products\/gufram-bocca-red-sofa\"\u003eBocca red sofa\u003c\/a\u003e\u003c\/strong\u003e is more than furniture: it’s a pop icon. Over the years, it has evolved into new forms, including the \u003cstrong\u003e\u003ca title=\"Bocca Unlimited\" href=\"\/products\/gufram-bocca-unlimited-sofa-with-upholstery-in-boucle-wool\"\u003eBocca Unlimited\u003c\/a\u003e\u003c\/strong\u003e version with luxurious \u003cstrong\u003ebouclé wool upholstery\u003c\/strong\u003e, maintaining its status as a timeless and playful design object.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 20px\"\u003ePop Radicalism in Sculptural Form\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStudio 65\u003c\/strong\u003e’s collaboration with \u003cstrong\u003eGufram\u003c\/strong\u003e also gave rise to the \u003cstrong\u003eCapitello seat\u003c\/strong\u003e, another example of their capacity to blend classical references with postmodern subversion. Molded from polyurethane, this armchair takes the form of a broken Ionic column, making a witty critique of architectural history while offering a surprisingly ergonomic and comfortable seat. Together with \u003cstrong\u003e\u003ca title=\"chairs and easy chairs\" href=\"\/collections\/chairs-and-armchairs\"\u003echairs and easy chairs\u003c\/a\u003e\u003c\/strong\u003e, \u003cstrong\u003e\u003ca title=\"creative armchairs and sofas\" href=\"\/collections\/armchairs-and-sofa\"\u003ecreative armchairs and sofas\u003c\/a\u003e\u003c\/strong\u003e, and \u003cstrong\u003e\u003ca title=\"contemporary decorative objects\" href=\"\/collections\/interior-decoration\"\u003econtemporary decorative objects\u003c\/a\u003e\u003c\/strong\u003e, \u003cstrong\u003eStudio 65\u003c\/strong\u003e’s works embody a philosophy where concept, irony, and user experience intersect.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 20px\"\u003eFrom Radical Interiors to Global Architecture\u003c\/h2\u003e\n\u003cp\u003eWhile the studio is celebrated for its playful objects, its architectural projects span from Europe to the Middle East. Under the direction of Franco Audrito and his partner Athena Sampaniotou, \u003cstrong\u003eStudio 65\u003c\/strong\u003e has led major projects in Saudi Arabia, Tunisia, Egypt, and beyond. Their holistic approach to design encompasses environmental consulting, 3D modeling, project management, and conceptual renderings. With offices in Turin and Riyadh, the studio continues to deliver high-quality architecture rooted in experimentation and collaboration.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 20px\"\u003eLegacy and Cultural Archive\u003c\/h2\u003e\n\u003cp\u003eIn 2015, Franco Audrito and his daughter Valentina founded “Il Mercante di Nuvole” (The Merchant of Clouds), a cultural association aimed at preserving \u003cstrong\u003eStudio 65\u003c\/strong\u003e’s historical archive and promoting education through workshops, events, and exhibitions. Located in Turin, this space showcases the studio’s most \u003cstrong\u003eiconic design objects\u003c\/strong\u003e, offering a living history of radical design. Whether seeking to \u003cstrong\u003ebuy Bocca Sofa Gufram\u003c\/strong\u003e pieces, explore \u003cstrong\u003eStudio 65 Italian design\u003c\/strong\u003e, or understand the roots of \u003cstrong\u003epop art sofas\u003c\/strong\u003e, design lovers continue to look to Studio 65 for inspiration and bold originality.\u003c\/p\u003e","products":[{"product_id":"gufram-bocca-red-sofa","title":"Gufram Bocca red sofa","description":"The \u003cstrong\u003eGufram Bocca sofa\u003c\/strong\u003e, designed in 1970 by \u003cstrong\u003e\u003ca title=\"Studio 65\" href=\"\/collections\/designer-studio-65\"\u003eStudio 65\u003c\/a\u003e\u003c\/strong\u003e, is perhaps one of the most celebrated and recognizable objects in the world of design. Known internationally as the “red lips sofa,” it embodies the spirit of Pop Art and Radical Italian Design, blending sensuality, irony, and functionality in a single piece. Its elegant simplicity has granted it a place in the permanent collections of leading institutions, including the Fondation Louis Vuitton, the Centre Georges Pompidou in Paris, and the Design Museum in London. More than a piece of furniture, BOCCA® is a cultural symbol that invites us to embrace creativity without limits.\n\n\u003ch2 style=\"font-size: 20px\"\u003eDesign, Craftsmanship, and Materials\u003c\/h2\u003e\nMade entirely of soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e and upholstered in high-quality removable fabric, the \u003cstrong\u003ered lips sofa\u003c\/strong\u003e combines visual impact with practical use. Its sculptural form is the result of innovative processes that allowed \u003cstrong\u003eStudio 65\u003c\/strong\u003e to transform surreal inspiration into a functional seat. Every curve of the \u003cstrong\u003eBocca\u003c\/strong\u003e sofa is designed to communicate charm and playfulness, transforming, like any \u003cstrong\u003e\u003ca title=\"Gufram home decor\" href=\"\/collections\/gufram-interior-decor\"\u003eGufram home decor\u003c\/a\u003e\u003c\/strong\u003e, your living spaces into stages where design becomes an emotional experience. Hand-finished with precision, the sofa is not only a masterpiece of aesthetics but also a durable furnishing element.\n\n\u003ch2 style=\"font-size: 20px\"\u003eAn Icon of Pop and Radical Design\u003c\/h2\u003e\nThe original and most iconic version is the striking red edition, a version full of versatility that allows interior designers and collectors to adapt the piece to different contexts, from bold contemporary homes to eclectic hospitality spaces. It is often enjoyed in combination with other \u003cstrong\u003e\u003ca title=\"Studio 65 x Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 x Gufram\u003c\/a\u003e\u003c\/strong\u003e creations or juxtaposed with pieces from \u003cstrong\u003e\u003ca title=\"Gufram low and coffee tables\" href=\"\/collections\/gufram-low-tables\"\u003eGufram low and coffee tables\u003c\/a\u003e\u003c\/strong\u003e and other avant-garde collections, creating a dialogue that enriches every environment with layers of design history.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Timeless Statement Piece\u003c\/h2\u003e\nLoved by collectors, architects, and design enthusiasts across the globe, the \u003cstrong\u003eStudio 65 Bocca\u003c\/strong\u003e continues to inspire admiration. Its playful yet elegant design has made it a recurring presence in exhibitions, magazines, and cinematic sets. More than a \u003cstrong\u003edesigner statement couch\u003c\/strong\u003e, the \u003cstrong\u003eBocca\u003c\/strong\u003e embodies the revolutionary desire of Radical Design to merge art and everyday life. Owning the \u003cstrong\u003eGufram lips couch\u003c\/strong\u003e means adding to one’s home not just a sofa, but one of \u003cstrong\u003e\u003ca title=\"Gufram most iconic products\" href=\"\/collections\/gufram-iconic-products\"\u003eGufram most iconic products\u003c\/a\u003e\u003c\/strong\u003e: a timeless piece of cultural heritage that remains as relevant today as it was at its creation.","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":52708085399882,"sku":"gufr-bocca-divano-G06100-rossa","price":10757.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-bocca-sofa-G06100-red-1.webp?v=1784646475"},{"product_id":"gufram-bocca-lady-sofa","title":"Gufram Bocca Lady sofa","description":"The \u003cstrong\u003eGufram Bocca Lady sofa\u003c\/strong\u003e represents a glamorous reinterpretation of one of the most iconic designs of the 20th century. Conceived by \u003cstrong\u003e\u003ca title=\"Studio 65\" href=\"\/collections\/designer-studio-65\"\u003eStudio 65\u003c\/a\u003e\u003c\/strong\u003e in 1970 for \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e, the BOCCA® continues to astonish with its sensual and playful form. This edition, dressed in a bold pink fabric, intensifies the sofa’s pop spirit, transforming it into a statement of style, femininity, and radical creativity. Exhibited in the world’s most important design museums, the \u003cstrong\u003e\u003ca title=\"Gufram Bocca\" href=\"\/collections\/gufram-bocca\"\u003eGufram Bocca\u003c\/a\u003e\u003c\/strong\u003e collection remains a timeless masterpiece that bridges art, design, and fashion.\n\n\u003ch2 style=\"font-size: 20px\"\u003eDesign Heritage and Craftsmanship\u003c\/h2\u003e\nMade from soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e and upholstered with high-quality removable fabric, the \u003cstrong\u003eBocca Lady\u003c\/strong\u003e embodies the same artisanal care and precision of the original. Its voluptuous curves, inspired by surrealist and Pop Art imagery, are a daring invitation to reimagine domestic interiors. The removable fabric upholstery allows versatility and care, while the sculptural form makes this sofa both a functional seat and a collectible artwork. As a \u003cstrong\u003edesigner pop sofa\u003c\/strong\u003e, it perfectly balances comfort, durability, and audacious aesthetics.\n\n\u003ch2 style=\"font-size: 20px\"\u003eColor Variations and Creative Pairings\u003c\/h2\u003e\nWhile the red edition remains the most famous, the \u003cstrong\u003eLady sofa\u003c\/strong\u003e edition has established its own cult following among collectors and interior designers seeking boldness and originality. Also available in black, this piece adapts to both eclectic interiors and refined, contemporary settings. It can be paired with other \u003cstrong\u003e\u003ca title=\"Studio 65 x Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 x Gufram\u003c\/a\u003e\u003c\/strong\u003e creations or combined with avant-garde furnishings such as \u003cstrong\u003e\u003ca title=\"Gufram seating\" href=\"\/collections\/gufram-seating\"\u003eGufram seating\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca title=\"Gufram home decor\" href=\"\/collections\/gufram-interior-decor\"\u003eGufram home decor\u003c\/a\u003e\u003c\/strong\u003e collections, creating a dialogue between radical Italian design and modern decorative arts.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Playful Statement for Modern Interiors\u003c\/h2\u003e\nThe \u003cstrong\u003eStudio 65 Bocca sofa\u003c\/strong\u003e in its \u003cstrong\u003eLady edition\u003c\/strong\u003e has become a favorite for design lovers who value uniqueness and glamour. Perfect for homes, showrooms, or hospitality spaces, it adds an unmistakable presence that sparks conversation and admiration with other \u003cstrong\u003e\u003ca title=\"Gufram low and coffee tables\" href=\"\/collections\/gufram-low-tables\"\u003eGufram low and coffee tables\u003c\/a\u003e\u003c\/strong\u003e. More than just a \u003cstrong\u003epink or black lips couch\u003c\/strong\u003e, it symbolizes the audacity of Italian Radical Design and its power to inspire joy, sensuality, and surprise. Owning the \u003cstrong\u003eGufram Bocca Lady\u003c\/strong\u003e means embracing a vibrant and playful vision of design history that will remain iconic for generations.","brand":"GUFRAM","offers":[{"title":"Gufram Pink","offer_id":52708085727562,"sku":"gufr-bocca-pink-lady-divano-G06110-rosa","price":10757.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Black","offer_id":52708085760330,"sku":"gufr-bocca-dark-lady-divano-G06120-nera","price":11607.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-bocca-pink-lady-sofa-G06110-pink-1.webp?v=1784646475"},{"product_id":"gufram-bocca-unlimited-sofa-with-upholstery-in-boucle-wool","title":"Gufram Bocca Unlimited sofa with upholstery in bouclé wool","description":"Imagine a sofa that goes beyond fashion, beyond time itself. The \u003cstrong\u003eBocca Unlimited sofa\u003c\/strong\u003e by \u003cstrong\u003e\u003ca title=\"Studio 65\" href=\"\/collections\/designer-studio-65\"\u003eStudio 65\u003c\/a\u003e\u003c\/strong\u003e is not just an evolution of the original lips couch: it is an invitation to explore infinite interpretations of beauty and creativity through the \u003cstrong\u003e\u003ca title=\"Gufram Bocca\" href=\"\/collections\/gufram-bocca\"\u003eGufram Bocca\u003c\/a\u003e\u003c\/strong\u003e collection. Wrapped in luxurious bouclé wool, this edition redefines the familiar silhouette with tactile richness and chromatic versatility. Every curve radiates sensuality, transforming an icon into a canvas for new stories and personalities.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Sculpture in Bouclé\u003c\/h2\u003e\nUnlike the original red version, the \u003cstrong\u003eBocca Unlimited\u003c\/strong\u003e offers a variety of finishes that reflect today’s diverse design sensibilities. Upholstered in soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e and covered with bouclé wool, it adds depth and texture to the already iconic form. The use of this material highlights its sculptural qualities while enhancing comfort and durability. The \u003cstrong\u003edesigner bouclé sofa\u003c\/strong\u003e not only serves as seating but also stands as a work of contemporary art: bold, timeless, and irresistibly tactile.\n\n\u003ch2 style=\"font-size: 20px\"\u003eColours Without Limits\u003c\/h2\u003e\nTrue to its name, the \u003cstrong\u003eUnlimited edition\u003c\/strong\u003e is available in countless shades: pumpkin, red, blue, green, as well as sophisticated tones of grey and white. This chromatic freedom allows the sofa to adapt to any context, whether a daring contemporary home, a refined gallery-like space, or a boutique hotel. It can be displayed alongside other \u003cstrong\u003e\u003ca title=\"Studio 65 x Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 x Gufram\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003e\u003ca title=\"Guido Drocco \u0026amp; Franco Mello x Gufram\" href=\"\/collections\/gufram-guido-drocco-franco-mello\"\u003eGuido Drocco \u0026amp; Franco Mello x Gufram\u003c\/a\u003e\u003c\/strong\u003e masterpieces or juxtaposed with other \u003cstrong\u003e\u003ca title=\"Gufram seating\" href=\"\/collections\/gufram-seating\"\u003eGufram seating\u003c\/a\u003e\u003c\/strong\u003e and eclectic design collections, opening endless possibilities for interior styling: \u003cstrong\u003e\u003ca title=\"iconic home interior decor\" href=\"\/collections\/gufram-interior-decor\"\u003eiconic home interior decor\u003c\/a\u003e\u003c\/strong\u003e, \u003cstrong\u003e\u003ca title=\"low tables\" href=\"\/collections\/gufram-low-tables\"\u003elow tables\u003c\/a\u003e\u003c\/strong\u003e, small gadgets and decorations like the \u003cstrong\u003e\u003ca title=\"Guframini collection\" href=\"\/collections\/gufram-guframini\"\u003eGuframini collection\u003c\/a\u003e\u003c\/strong\u003e.\n\n\u003ch2 style=\"font-size: 20px\"\u003eAn Everlasting Statement\u003c\/h2\u003e\nThe \u003cstrong\u003eGufram Bocca Unlimited\u003c\/strong\u003e is more than a reinterpretation; it is a manifesto of design’s ability to reinvent itself across generations. A perfect \u003cstrong\u003emodern lips-shaped couch\u003c\/strong\u003e for collectors and architects, it turns every environment into a stage for radical creativity. With its lush bouclé and versatile palette, it appeals to those who seek both comfort and cultural value in their interiors. To own this sofa is to embrace the future of a timeless icon, one that continues to inspire, seduce, and astonish in every edition.","brand":"GUFRAM","offers":[{"title":"Gufram Pumpkin 708","offer_id":52708091953482,"sku":"gufr-bocca-unlimited-div-G06200-708-pump","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Yellow 109","offer_id":52708091986250,"sku":"gufr-bocca-unlimited-div-G06200-109-yell","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Red 011","offer_id":52708092019018,"sku":"gufr-bocca-unlimited-div-G06200-011-red","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Cherry 716","offer_id":52708092051786,"sku":"gufr-bocca-unlimited-div-G06200-716-cher","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Wine 710","offer_id":52708092084554,"sku":"gufr-bocca-unlimited-div-G06200-710-wine","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Chocolate 713","offer_id":52708092117322,"sku":"gufr-bocca-unlimited-div-G06200-713-choc","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Steel 512","offer_id":52708092150090,"sku":"gufr-bocca-unlimited-div-G06200-512-stee","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Grey 721","offer_id":52708092182858,"sku":"gufr-bocca-unlimited-div-G06200-721-grey","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Sapphire 007","offer_id":52708092215626,"sku":"gufr-bocca-unlimited-div-G06200-007-sapp","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Admiral 539","offer_id":52708092248394,"sku":"gufr-bocca-unlimited-div-G06200-539-admi","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Midnight 139","offer_id":52708092281162,"sku":"gufr-bocca-unlimited-div-G06200-139-midn","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Blue 012","offer_id":52708092313930,"sku":"gufr-bocca-unlimited-div-G06200-012-blue","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Sky 595","offer_id":52708092346698,"sku":"gufr-bocca-unlimited-div-G06200-595-sky","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Artic 006","offer_id":52708092379466,"sku":"gufr-bocca-unlimited-div-G06200-006-arti","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Forest 355","offer_id":52708092412234,"sku":"gufr-bocca-unlimited-div-G06200-355-fore","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Grass 602","offer_id":52708092445002,"sku":"gufr-bocca-unlimited-div-G06200-602-gras","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Apple 711","offer_id":52708092477770,"sku":"gufr-bocca-unlimited-div-G06200-711-appl","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Ivory 335","offer_id":52708092510538,"sku":"gufr-bocca-unlimited-div-G06200-335-ivor","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Oatmeal 715","offer_id":52708092543306,"sku":"gufr-bocca-unlimited-div-G06200-715-oat","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Cream 810","offer_id":52708092576074,"sku":"gufr-bocca-unlimited-div-G06200-810-crea","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Rice 737","offer_id":52708092608842,"sku":"gufr-bocca-unlimited-div-G06200-737-rice","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Biscuit 719","offer_id":52708092641610,"sku":"gufr-bocca-unlimited-div-G06200-719-bisc","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Walnut 720","offer_id":52708092674378,"sku":"gufr-bocca-unlimited-div-G06200-720-waln","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Apricot 940","offer_id":52708092707146,"sku":"gufr-bocca-unlimited-div-G06200-940-apri","price":9227.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Black 501","offer_id":52708092739914,"sku":"gufr-bocca-unlimited-div-G06200-501-blac","price":9227.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-bocca-unlimited-sofa-G06200-708-pumpkin-1.webp?v=1784646493"},{"product_id":"gufram-capitello-seat-in-polyurethane","title":"Gufram Capitello seat in polyurethane","description":"The \u003cstrong\u003eGufram Capitello\u003c\/strong\u003e is among the most recognizable icons of Radical Italian Design. Conceived by \u003cstrong\u003e\u003ca title=\"Studio 65\" href=\"\/collections\/designer-studio-65\"\u003eStudio 65\u003c\/a\u003e\u003c\/strong\u003e in the 1970s, this extraordinary piece reinterprets the fallen fragment of a classical column, transforming it into a radical \u003cstrong\u003edesigner seat\u003c\/strong\u003e. What was once a symbol of monumental stability and history becomes, through irony and creativity, a playful furnishing that surprises and provokes. The \u003cstrong\u003eCapitello\u003c\/strong\u003e has been celebrated internationally and today is part of the permanent collections of some of the world’s most prestigious museums, including the Louvre in Paris and the Metropolitan Museum in New York. Its presence in such revered spaces confirms its dual nature: both historical homage and radical provocation.\n\n\u003ch2 style=\"font-size: 20px\"\u003eSymbolism and Craft\u003c\/h2\u003e\nAt first sight, the \u003cstrong\u003eCapitello\u003c\/strong\u003e looks like a heavy marble or stone fragment, yet it is entirely made from soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e. This contradiction between appearance and substance lies at the very heart of \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e’s philosophy of “true-false.” Carefully sculpted and hand-finished, the seat retains the illusion of fluted stone while offering a surprising softness. The \u003cstrong\u003eCapitello seat\u003c\/strong\u003e is not only comfortable but also designed to provoke thought about the way we perceive objects and their functions. The irony of sitting on what appears to be a broken ruin highlights the radical intention of \u003cstrong\u003e\u003ca title=\"Studio 65 and Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 and Gufram\u003c\/a\u003e\u003c\/strong\u003e: to blur the boundaries between art, architecture, and furniture.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Dialogue with History and Design\u003c\/h2\u003e\nThe \u003cstrong\u003ewhite Greek column seat\u003c\/strong\u003e resonates deeply with the themes of cultural heritage and postmodern critique. It can be paired with other \u003cstrong\u003e\u003ca title=\"Ceretti, Derossi \u0026amp; Rosso x Gufram\" href=\"\/collections\/gufram-giorgio-ceretti-piero-derossi-riccardo-rosso\"\u003eCeretti, Derossi \u0026amp; Rosso x Gufram\u003c\/a\u003e\u003c\/strong\u003e creations, or with radical works by \u003cstrong\u003e\u003ca title=\"Maurizio Cattelan \u0026amp; Pierpaolo Ferrari\" href=\"\/collections\/gufram-maurizio-cattelan-pierpaolo-ferrari\"\u003eMaurizio Cattelan \u0026amp; Pierpaolo Ferrari\u003c\/a\u003e\u003c\/strong\u003e. It also dialogues effortlessly with contemporary eclectic products like the \u003cstrong\u003e\u003ca title=\"Cactus designer coat rack\" href=\"\/collections\/gufram-coat-racks\"\u003eCactus designer coat rack\u003c\/a\u003e\u003c\/strong\u003e, creating interiors where fragments of antiquity are reinvented as contemporary design. In this way, the Capitello becomes part of a narrative where history is never static but constantly reinterpreted.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Timeless Radical Icon\u003c\/h2\u003e\nTo own the \u003cstrong\u003eGufram Capitello\u003c\/strong\u003e is to embrace an object that is both humorous and profound, practical and symbolic. More than just a \u003cstrong\u003epostmodern design\u003c\/strong\u003e work, it is a manifesto: proof that even the most solemn cultural symbols can be reinvented through creativity. Whether displayed in a private home, a design showroom, or an international museum, the Capitello remains a theatrical, ironic, and unforgettable masterpiece. Its enduring appeal lies in its ability to condense centuries of history into a radical piece of furniture that continues to inspire admiration and surprise across generations.","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":52708098343242,"sku":"gufr-capitello-seduta-G04100-bianco","price":7794.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-capitello-seating-G04100-white-1.webp?v=1784646742"},{"product_id":"gufram-attica-seat-in-polyurethane","title":"Gufram Attica seat in polyurethane","description":"The \u003cstrong\u003eGufram Attica seat\u003c\/strong\u003e is a playful reinterpretation of the classical column, designed by \u003cstrong\u003e\u003ca title=\"Studio 65\" href=\"\/collections\/designer-studio-65\"\u003eStudio 65\u003c\/a\u003e\u003c\/strong\u003e. Its fluted form, seemingly torn from ancient ruins, transforms history into irony. While it recalls monumental fragments of classical architecture, its softness and surprising comfort invite users to engage with it as both sculpture and furniture. This duality, between monumentality and usability, captures the radical Italian design ethos of the 1970s, when traditional boundaries between art and function were deliberately blurred.\n\n\u003ch2 style=\"font-size: 20px\"\u003eMaterial and Craftsmanship\u003c\/h2\u003e\nMade from soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e, the \u003cstrong\u003ewhite Attica seat\u003c\/strong\u003e offers a striking contrast between visual appearance and tactile experience. It looks like a fragment of heavy carved stone, yet it is light, flexible, and comfortable. Each piece is carefully hand-finished with \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e’s artisanal techniques, ensuring individuality and durability. A patterned cushion completes the design, enhancing practicality while adding a whimsical graphic detail that further distances the seat from its classical inspiration. This ironic reinterpretation of ruins illustrates \u003cstrong\u003e\u003ca title=\"Studio 65 and Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 and Gufram\u003c\/a\u003e\u003c\/strong\u003e’s philosophy: a commitment to illusion, humor, and surprise.\n\n\u003ch2 style=\"font-size: 20px\"\u003ePart of a Radical Ensemble\u003c\/h2\u003e\nThe \u003cstrong\u003eAttica seat\u003c\/strong\u003e is not a solitary icon but part of a larger sculptural vision. When combined with the \u003cstrong\u003eAttica TL coffee table\u003c\/strong\u003e or other \u003cstrong\u003e\u003ca title=\"low tables by Gufram\" href=\"\/collections\/gufram-low-tables\"\u003elow tables by Gufram\u003c\/a\u003e\u003c\/strong\u003e, the chair becomes part of a landscape of ruins transformed into design. Together, they create a theatrical domestic environment where history is reimagined through playful experimentation. \u003cstrong\u003eAttica\u003c\/strong\u003e also dialogues naturally with other \u003cstrong\u003eGufram\u003c\/strong\u003e \u003cstrong\u003e\u003ca title=\"iconic home interior decor\" href=\"\/collections\/gufram-interior-decor\"\u003eiconic home interior decor\u003c\/a\u003e\u003c\/strong\u003e icons, as well as radical works by \u003cstrong\u003e\u003ca title=\"Ceretti, Derossi \u0026amp; Rosso\" href=\"\/collections\/gufram-giorgio-ceretti-piero-derossi-riccardo-rosso\"\u003eCeretti, Derossi \u0026amp; Rosso\u003c\/a\u003e\u003c\/strong\u003e. It can be paired with eclectic contemporary pieces such as the iconic \u003cstrong\u003e\u003ca title=\"Gufram Bocca\" href=\"\/collections\/gufram-bocca\"\u003eGufram Bocca\u003c\/a\u003e\u003c\/strong\u003e, reinforcing its versatility and capacity to enrich different styles of interiors.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Postmodern Classic\u003c\/h2\u003e\nTo own the \u003cstrong\u003eGufram Attica chair\u003c\/strong\u003e is to embrace a fragment of history reinterpreted through radical design. More than a simple \u003cstrong\u003e\u003ca title=\"designer seating by Gufram\" href=\"\/collections\/gufram-seating\"\u003edesigner seating by Gufram\u003c\/a\u003e\u003c\/strong\u003e, it is a statement about transformation, irony, and creativity. As both functional seat and sculptural artwork, \u003cstrong\u003eAttica\u003c\/strong\u003e exemplifies how \u003cstrong\u003eGufram\u003c\/strong\u003e redefined domestic furniture, elevating it into cultural commentary. Today it continues to enrich interiors worldwide, from private homes to galleries and hotels, embodying the enduring appeal of Radical Italian Design.","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":52708104307018,"sku":"gufr-attica-seduta-G04110-bianco","price":3203.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-attica-seating-G04110-white-1.webp?v=1784646742"},{"product_id":"gufram-attica-tl-coffee-table-in-polyurethane","title":"Gufram Attica TL coffee table in polyurethane","description":"The \u003cstrong\u003eGufram Attica TL coffee table\u003c\/strong\u003e represents the completion of an extraordinary vision by \u003cstrong\u003e\u003ca title=\"Studio 65\" href=\"\/collections\/designer-studio-65\"\u003eStudio 65\u003c\/a\u003e\u003c\/strong\u003e: turning the ruins of antiquity into living design. With its fluted cylindrical shape and monumental presence, this \u003cstrong\u003e\u003ca title=\"Gufram radical low table\" href=\"\/collections\/gufram-low-tables\"\u003eGufram radical low table\u003c\/a\u003e\u003c\/strong\u003e appears to be carved from a fragment of stone, yet it is instead made of lightweight polyurethane. At its top rests a reversible mirrored surface, which not only adds functionality but also transforms the object into a theatrical stage, reflecting its surroundings and amplifying light within the room. The result is a unique design piece that merges history, irony, and innovation.\n\n\u003ch2 style=\"font-size: 20px\"\u003eCrafted with Radical Spirit\u003c\/h2\u003e\nConstructed from soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e and carefully finished by hand, the \u003cstrong\u003ewhite Attica TL table\u003c\/strong\u003e illustrates \u003cstrong\u003e\u003ca title=\"Studio 65 and Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 and Gufram\u003c\/a\u003e\u003c\/strong\u003e’s ability to surprise by contrasting visual weight with unexpected softness. The tactile qualities of the material highlight the philosophy of “true-false,” a recurring theme in \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e’s radical catalogue: objects that look heavy but are light, that seem ancient but are contemporary. The mirrored top heightens the effect, creating a surface that shifts between sculpture and function. This juxtaposition between ruin and reflection makes \u003cstrong\u003eAttica TL\u003c\/strong\u003e a conceptual yet usable piece, embodying the radical reinvention of furniture design.\n\n\u003ch2 style=\"font-size: 20px\"\u003ePart of a Radical Ensemble\u003c\/h2\u003e\nThe \u003cstrong\u003eAttica TL coffee table\u003c\/strong\u003e finds its fullest expression when paired with the \u003cstrong\u003eAttica seat\u003c\/strong\u003e. Together they create a sculptural ensemble: a landscape of ruins reborn, where destruction becomes creation. This narrative resonates with the broader work of \u003cstrong\u003e\u003ca title=\"Gufram’s most iconic pieces\" href=\"\/collections\/gufram-iconic-products\"\u003eGufram’s most iconic pieces\u003c\/a\u003e\u003c\/strong\u003e, icons like Bocca and Capitello, and the radical interventions of \u003cstrong\u003e\u003ca title=\"Piero Gilardi x Gufram\" href=\"\/collections\/gufram-piero-gilardi\"\u003ePiero Gilardi x Gufram\u003c\/a\u003e\u003c\/strong\u003e. It also integrates seamlessly with eclectic design collections in their \u003cstrong\u003e\u003ca title=\"iconic home interior decor\" href=\"\/collections\/gufram-interior-decor\"\u003eiconic home interior decor\u003c\/a\u003e\u003c\/strong\u003e section, making it a versatile piece for interiors that combine history, irony, and contemporary flair.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Postmodern Classic\u003c\/h2\u003e\nTo own the \u003cstrong\u003eGufram Attica TL\u003c\/strong\u003e is to embrace a piece that embodies the poetic transformation of classical motifs into radical design. More than just a \u003cstrong\u003edesigner coffee table\u003c\/strong\u003e, it is a sculptural commentary on history, materiality, and perception. Whether placed in a domestic living room, a gallery, or a hospitality setting, it maintains its ability to surprise and inspire. \u003cstrong\u003eAttica TL\u003c\/strong\u003e demonstrates how \u003cstrong\u003e\u003ca title=\"Studio 65 and Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 and Gufram\u003c\/a\u003e\u003c\/strong\u003e elevated furniture beyond function, making it part of cultural storytelling. Today it stands as a postmodern classic: an icon of Italian Radical Design that continues to captivate collectors and design lovers around the world.","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":52708104765770,"sku":"gufr-attica-TL-tavolino-G04120-bianco","price":2437.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-attica-TL-low-table-G04120-white-1.webp?v=1784646742"},{"product_id":"gufram-guframini-capitello-miniature","title":"Gufram Guframini Capitello miniature","description":"Among the most recognizable icons of Radical Italian Design, the \u003cstrong\u003eCapitello\u003c\/strong\u003e by \u003cstrong\u003e\u003ca title=\"Studio 65 x Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 x Gufram\u003c\/a\u003e\u003c\/strong\u003e transformed the solemn fragment of a fallen Greek column into a playful, soft seat. Its original version, now housed in major museums such as the Louvre in Paris and the Metropolitan Museum in New York, stands as a symbol of how postmodern irony could reshape cultural heritage. The \u003cstrong\u003eGuframini Capitello\u003c\/strong\u003e condenses this same spirit into a collectible 1:8 scale miniature. Far from being a mere reproduction, it embodies the idea that history itself can be reimagined, and that even ruins can live anew in the domestic sphere.\n\n\u003ch2 style=\"font-size: 20px\"\u003eCraftsmanship and Illusion\u003c\/h2\u003e\nMade from \u003cstrong\u003epolyurethane\u003c\/strong\u003e and finished in pure white, the \u003cstrong\u003eCapitello miniature\u003c\/strong\u003e retains the delicate fluting, smooth surfaces, and theatrical proportions of the original. Despite its small size, the object conveys the same duality that defined the full-scale version: it looks monumental but is soft, lightweight, and unexpectedly approachable. This deliberate paradox, where appearances are subverted and familiar symbols acquire new meanings, has hand-finished details that highlight the craftsmanship that elevates the piece from simple model to collectible design object.\n\n\u003ch2 style=\"font-size: 20px\"\u003eConnections with Other Icons\u003c\/h2\u003e\nThe \u003cstrong\u003eGuframini Capitello\u003c\/strong\u003e is part of the broader \u003cstrong\u003e\u003ca title=\"Guframini series\" href=\"\/collections\/gufram-guframini\"\u003eGuframini series\u003c\/a\u003e\u003c\/strong\u003e, which celebrates the brand’s icons in collectible form. Displayed alongside the \u003cstrong\u003e\u003ca title=\"Cactus by Drocco \u0026amp; Mello\" href=\"\/collections\/gufram-coat-racks\"\u003eCactus by Drocco \u0026amp; Mello\u003c\/a\u003e\u003c\/strong\u003e and \u003cstrong\u003eCactus\u003c\/strong\u003e miniatures, it contributes to a radical anthology that encapsulates both the irony of \u003cstrong\u003eStudio 65\u003c\/strong\u003e and the broader creativity of the Radical Design movement. It also resonates with works by \u003cstrong\u003e\u003ca title=\"Ceretti\/Derossi\/Rosso x Gufram\" href=\"\/collections\/gufram-giorgio-ceretti-piero-derossi-riccardo-rosso\"\u003eCeretti\/Derossi\/Rosso x Gufram\u003c\/a\u003e\u003c\/strong\u003e like their iconic \u003cstrong\u003ePratone\u003c\/strong\u003e, enabling collectors to curate unique juxtapositions that span eras and styles.\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Postmodern Legacy Preserved\u003c\/h2\u003e\nOwning the \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e \u003cstrong\u003eCapitello miniature\u003c\/strong\u003e means more than acquiring a decorative item. It is a way of participating in a cultural dialogue where ruins are reborn as domestic sculptures and postmodern humor becomes part of daily life. More than a miniature, it is a symbol of continuity: proof that even in reduced form, radical design retains its conceptual strength and theatrical presence. The \u003cstrong\u003eGuframini Capitello\u003c\/strong\u003e is a small-scale masterpiece that keeps alive the provocative energy of the Radical Design movement for contemporary collectors.","brand":"GUFRAM","offers":[{"title":"Default Title","offer_id":52708162568522,"sku":"gufr-guframini-capitello-mini-M04100-bia","price":218.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-guframini-capitello-miniature-M04100-white-1.webp?v=1784646148"},{"product_id":"gufram-guframini-bocca-miniature","title":"Gufram Guframini Bocca miniature","description":"Few design pieces manage to be both playful and iconic, ironic yet timeless. The \u003cstrong\u003eBocca sofa\u003c\/strong\u003e, created in 1970 by \u003cstrong\u003e\u003ca title=\"Studio 65 x Gufram\" href=\"\/collections\/gufram-studio-65\"\u003eStudio 65 x Gufram\u003c\/a\u003e\u003c\/strong\u003e, achieved exactly that: transforming a pair of oversized lips into one of the most recognizable emblems of Pop Art and Italian Radical Design. With the \u003cstrong\u003eGuframini Bocca\u003c\/strong\u003e, this legendary object is reinterpreted at a 1:8 scale, condensing its sensual curves and cultural symbolism into a collectible format. More than just a reduced version, it is a majestic addition to the \u003cstrong\u003e\u003ca title=\"Bocca collection\" href=\"\/collections\/gufram-bocca\"\u003eBocca collection\u003c\/a\u003e\u003c\/strong\u003e that preserves the same theatrical presence and irresistible charm of the original masterpiece. \n\n\u003ch2 style=\"font-size: 20px\"\u003eCraft in Detail, Colour in Emotion\u003c\/h2\u003e \nMade from soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e, the \u003cstrong\u003eBocca miniature\u003c\/strong\u003e faithfully replicates every curve, surface, and contour of its full-scale predecessor. Its palette embraces six vibrant tones: red, ivory, blue, green, yellow, and pumpkin; offering a choice between timeless fidelity and playful reinterpretation. Each hand-finished piece carries the same bold spirit of the iconic sofa, turning the miniature into a striking collectible that radiates charm even at its intimate scale. \n\n\u003ch2 style=\"font-size: 20px\"\u003eA Dialogue with Radical Icons\u003c\/h2\u003e \nAs a protagonist within the \u003cstrong\u003e\u003ca title=\"Guframini collection\" href=\"\/collections\/gufram-guframini\"\u003eGuframini collection\u003c\/a\u003e\u003c\/strong\u003e, the \u003cstrong\u003eStudio 65 Bocca\u003c\/strong\u003e naturally stands alongside Pratone, Cactus, and Capitello, forming a radical anthology in miniature. It resonates with the theatrical gestures of \u003cstrong\u003e\u003ca title=\"Ceretti\/Derossi\/Rosso x Gufram\" href=\"\/collections\/gufram-giorgio-ceretti-piero-derossi-riccardo-rosso\"\u003eCeretti\/Derossi\/Rosso x Gufram\u003c\/a\u003e\u003c\/strong\u003e and complements eclectic expressions such as \u003cstrong\u003e\u003ca title=\"Piero Gilardi x Gufram\" href=\"\/collections\/gufram-piero-gilardi\"\u003ePiero Gilardi x Gufram\u003c\/a\u003e\u003c\/strong\u003e. Whether showcased in a gallery, a design library, or a private cabinet of curiosities, \u003cstrong\u003eBocca\u003c\/strong\u003e in miniature continues the conversation between art and design that has defined Italian Radicalism since the 1970s. \n\n\u003ch2 style=\"font-size: 20px\"\u003eA Symbol That Never Fades\u003c\/h2\u003e \nTo collect \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e's \u003cstrong\u003eGuframini Bocca\u003c\/strong\u003e is to hold in one’s hand an icon of desire and provocation. More than a \u003cstrong\u003elips-shaped miniature sofa\u003c\/strong\u003e, it is a cultural statement that transcends time, embodying sensuality, playfulness, and avant-garde experimentation. Fifty years after its birth, \u003cstrong\u003eBocca\u003c\/strong\u003e remains one of the most beloved design objects ever created; now reimagined as a collectible treasure that keeps Radical Italian Design alive for new generations.","brand":"GUFRAM","offers":[{"title":"Gufram Red 011","offer_id":52708163617098,"sku":"gufr-guframini-bocca-mini-M00300-red","price":243.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Ivory 335","offer_id":52708163649866,"sku":"gufr-guframini-bocca-mini-M00305-ivory","price":243.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Artic 006","offer_id":52708163682634,"sku":"gufr-guframini-bocca-mini-M00306-arctic","price":243.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Blue 012","offer_id":52708163715402,"sku":"gufr-guframini-bocca-mini-M00304-blu","price":243.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Grass 602","offer_id":52708163748170,"sku":"gufr-guframini-bocca-mini-M00309-grass","price":243.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Yellow 109","offer_id":52708163780938,"sku":"gufr-guframini-bocca-mini-M00308-yellow","price":243.0,"currency_code":"EUR","in_stock":true},{"title":"Gufram Pumpkin 708","offer_id":52708163813706,"sku":"gufr-guframini-bocca-mini-M00307-pumpkin","price":243.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-guframini-bocca-mini-M00300-red-1.webp?v=1784646155"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/collections\/designer-studio-65.webp?v=1756886171","url":"https:\/\/hiolaena.com\/collections\/designer-studio-65.oembed","provider":"ShopDecor","version":"1.0","type":"link"}