{"product_id":"gufram-the-end-soft-seat-in-polyurethane","title":"Gufram The End soft seat in polyurethane","description":"\u003cp\u003eFew objects embody irony as explicitly as the \u003cstrong\u003eGufram The End seat\u003c\/strong\u003e, conceived by \u003cstrong\u003e\u003ca title=\"Maurizio Cattelan \u0026amp; Pierpaolo Ferrari\" href=\"\/collections\/designer-maurizio-cattelan-e-pierpaolo-ferrari\"\u003eMaurizio Cattelan \u0026amp; Pierpaolo Ferrari\u003c\/a\u003e\u003c\/strong\u003e for Toiletpaper. Taking the form of a faux marble tombstone, this radical \u003cstrong\u003epolyurethane seat\u003c\/strong\u003e declares, with disarming directness, the end of \u003cstrong\u003e\u003ca title=\"Gufram\" href=\"\/collections\/gufram\"\u003eGufram\u003c\/a\u003e\u003c\/strong\u003e itself. Yet, in typical anti-design fashion, the supposed final chapter is not solemn but playful: the tombstone is soft, lightweight, and perfectly functional as a stool. The paradox lies in its invitation to sit on a funerary monument, turning mourning into humor, rigidity into softness, and seriousness into satire.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 20px\"\u003eMateriality and Craft\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003e\"The End\" seat\u003c\/strong\u003e is made of soft \u003cstrong\u003epolyurethane\u003c\/strong\u003e, hand-finished to mimic the veining and solidity of marble. Despite its monumental appearance, it is light and resilient. Available in three colours: grey, white, and black, it adapts to interiors with different moods, from stark minimalism to theatrical irony. This contrast between look and reality embodies \u003cstrong\u003eGufram\u003c\/strong\u003e’s principle of “true–false,” where objects are designed to deceive, forcing us to reconsider the very nature of function and form. It finds its place not only as a stool but also as a collectible within the \u003cstrong\u003e\u003ca title=\"Gufram interior decor\" href=\"\/collections\/gufram-interior-decor\"\u003eGufram interior decor\u003c\/a\u003e\u003c\/strong\u003e universe.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 20px\"\u003eContext and Collaborations\u003c\/h2\u003e\n\u003cp\u003ePart of the collaboration between \u003cstrong\u003eGufram\u003c\/strong\u003e and \u003cstrong\u003eToiletpaper\u003c\/strong\u003e, \u003cstrong\u003eThe End\u003c\/strong\u003e resonates with other radical creations such as \u003cstrong\u003e\u003ca title=\"Piero Gilardi x Gufram\" href=\"\/collections\/gufram-piero-gilardi\"\u003ePiero Gilardi x Gufram\u003c\/a\u003e\u003c\/strong\u003e's Sassi, or the provocations of \u003cstrong\u003e\u003ca title=\"Ceretti\/Derossi\/Rosso\" href=\"\/collections\/gufram-giorgio-ceretti-piero-derossi-riccardo-rosso\"\u003eCeretti\/Derossi\/Rosso\u003c\/a\u003e\u003c\/strong\u003e. It also integrates seamlessly into eclectic interiors alongside other pieces from the \u003cstrong\u003e\u003ca title=\"Cattelan \u0026amp; Ferrari x Gufram\" href=\"\/collections\/gufram-maurizio-cattelan-pierpaolo-ferrari\"\u003eCattelan \u0026amp; Ferrari x Gufram\u003c\/a\u003e\u003c\/strong\u003e collection or other \u003cstrong\u003e\u003ca title=\"Toiletpaper products\" href=\"\/collections\/toiletpaper-home\"\u003eToiletpaper products\u003c\/a\u003e\u003c\/strong\u003e, reinforcing its nature as a conceptual design piece that blends art and satire. Wherever it is placed; living room, gallery, or hospitality project, it instantly becomes a bold conversation starter.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 20px\"\u003eA Radical Anti-Design Statement\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eToiletpaper The End\u003c\/strong\u003e is not merely a seat; it is a cultural commentary on impermanence of objects, brands, and even design movements. By transforming a funerary symbol into a functional, playful element, \u003cstrong\u003eCattelan\u003c\/strong\u003e and \u003cstrong\u003eFerrari\u003c\/strong\u003e reaffirm \u003cstrong\u003eGufram\u003c\/strong\u003e’s legacy as a pioneer of provocation. More than a \u003cstrong\u003e\u003ca title=\"designer ironic seat\" href=\"\/collections\/gufram-seating\"\u003edesigner ironic seat\u003c\/a\u003e\u003c\/strong\u003e, \u003cstrong\u003eThe End\u003c\/strong\u003e is a collectible icon that embodies satire, and radical experimentation. To own it is to embrace a work that declares its own conclusion; while paradoxically proving that Radical Italian Design, and the spirit of the \u003cstrong\u003e\u003ca title=\"Bocca sofa collection\" href=\"\/collections\/gufram-bocca\"\u003eBocca sofa collection\u003c\/a\u003e\u003c\/strong\u003e, will never truly end.\u003c\/p\u003e","brand":"GUFRAM","offers":[{"title":"Dark grey","offer_id":52708153688394,"sku":"gufr-the-end-seduta-G13100-grigio","price":1134.0,"currency_code":"EUR","in_stock":true},{"title":"White","offer_id":52708153721162,"sku":"gufr-the-end-seduta-G13150-bianco","price":1559.0,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":52708153753930,"sku":"gufr-the-end-seduta-G13110-nero","price":1559.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/0793\/6771\/files\/gufram-the-end-seating-G13100-grey-1.webp?v=1784647209","url":"https:\/\/hiolaena.com\/products\/gufram-the-end-soft-seat-in-polyurethane","provider":"ShopDecor","version":"1.0","type":"link"}